Frequently Asked Questions ( FAQ’s )

We’re opening our doors and inviting the nation to ‘go madbury for Cadbury’, offering everyone in India the chance to create and name their own Cadbury Dairy Milk bar. With over 3000 possible combinations of ingredients to choose from, you can submit up to two of your favourite flavours for the chance to be one of five finalists. Two of the five will go on to become winners and the winning bar will become the latest and most exciting addition to the iconic Cadbury Dairy Milk range as a limited edition bar.

For the chance to become a Cadbury Inventor, just visit There’s a huge range of tasty ingredients to choose from, which will be added to delicious Cadbury Dairy Milk to create your bar. Once you’ve picked up to two of your favourite ingredients, you’ll get the chance to name the bar and tell us a bit more about what inspired your creation. Enter now.

Entry is open to residents of India, aged 18 and over.

Of course! If you’ve got more than one dream creation in mind, just enter again.

The competition is open to entries from the 00.01 on the 1st of December 2019, to 23:59 on the 15th of January 2020.

You can pick up to two tasty ingredients from the list to add to your Cadbury Dairy Milk Invention!

Each bar will be judged based on two very important elements: Taste and Creativity. All entries will first be looked at by an independent judge, and then narrowed down where the next round of potential inventors will be reviewed by a separate panel of experts (including at least one independent judge). Five lucky finalists will be selected, and will be notified before Mar 2019. Two winners will be selected from among the 5 finalists through public voting which will be conducted for a duration of 2 weeks.

There are a few restrictions so we can make sure the bars feel at home as part of the Cadbury Dairy Milk family. This means nothing (in the reasonable opinion of the Promoter) which is offensive, rude, politically motivated, or combinations of names that already exist in the Cadbury range.

The five lucky finalists will have the opportunity to visit one of Cadbury’s pilot plants in Mumbai, the home of Cadbury in India, where they will work with our chocolate experts to experiment with their creations and make their dream bar a reality.

All five bars will be put up for public voting for a duration of two weeks and the top 2 would be launched in the latter half of 2020 and will be available to purchase for a limited period across markets in India.

As we’ll be judging entries on both taste AND creativity, the name of the bar and the inspiration behind it will be considered alongside the choice of ingredients.

The Promoter will aim to, as far as possible, create the bar for finalists as per their entry, however it may not be possible for all of the above ingredients to be used or used in combination with each other.

The Promoter will work with the finalists and the winner to create the bar as close as possible to their entry, this may not always be possible and ultimately, the Promoter will have the final say as to the bar which is created and the ingredients within it

Yes - as the winner will be an official Cadbury Inventor. Cadbury will own the rights to every creation entered as part of this promotion - we've outlined it in the T&Cs.

Please create a Madbury entry and while submitting the entry please click on the opt out option ‘Click here to unsubscribe’ available below the ‘Terms & Conditions’ check box before completing the submission.